Find Your Competitive Edge
Personalized. Customized. Energized.
Top Use Cases
Performance Analysis
Empower coaches, scouts, athletes, and fans with data-driven insights on player performance
Sports Betting
Improve engagement and make smarter bets with AI-driven predictions and trend analysis
Media & Commerce
Deliver hyper-focused content at the perfect time to build loyalty and increase transactions
Our Foundation: Authenticity
Gain access to the #1 coaching platform used by top teams to provide player performance insights on demand
Boost Platform
Discover the power of turning sport data into narrative insights
AI surfaces and writes sports insights and data-driven stories that are relevant and personalized in human language to ensure consistent, targeted brand messaging.
- Select the sport
- Choose end-user attributes
- Personalize any type of narrative
- Continuously edit and control the unique voice
Meet the Expert
"Sports is the universal language of humanity.
We make the human experience more dynamic."
Mustafa Abdul-Hamid is Founder & CEO of Boost Technology, Inc., a Seattle-based company that brings artificial intelligence, machine learning, and data analytics to sport.
Abdul-Hamid brings a unique blend of technology expertise and competitive athletic experience at the highest levels. He is a former professional basketball player who competed on two Final Four teams for the Bruins. Following UCLA, Abdul-Hamid played professional basketball in Europe — in Serbia, Slovenia, France, and Germany.
He earned a Master’s in International Policy from Stanford University, and a Bachelor of Arts with Honors in Global Studies and Communication Studies from UCLA. Mustafa previously founded My90, a transparency and accountability software company for public safety agencies and communities. He also serves as lecturer at the University of Washington’s iSchool teaching product design.
We Tell Stories
“By combining Arria NLG + Boost technologies we are able to deploy data-driven stories from any structured data source across any channel with extreme personalization and limitless scale. This is a game-changer for anyone tracking the game.”
— Mustafa Abdul-Hamid, CEO, Boost
Sport Resources
Discover the Hype
Video
The Arria X Boost Difference
Brochure
Boost Scouting Demo
Video
