Arria NLG for
- Media Creation (Advertising, Publishing)
- E-Commerce, Product Descriptions, Retail
- Sports E-Commerce Content Generation
- Team Performance for Leagues, Teams, Coaches, and Athletes
We Tell Stories
The Arria x Boost platform enables content creators to craft custom, AI-generated narrative content using a no-code interface. Customize it, personalize it, and deploy it at scale across any marketing channel. With Arria x Boost, your content creator — and sports fans worldwide — will feel like an MVP!
Create Moments
Automatically detect and customize key data insights to craft inspiring moments.
Engage Fans
Tell timely, personalized, and locally-relevant sports stories that ignite passion in fans.
Accelerate Sales
Consistently deliver the right message at the perfect time to build loyalty and increase transactions.
Meet the Expert
"Sports is the universal language of humanity.
We make the human experience more dynamic."
Mustafa Abdul-Hamid is Founder & CEO of Boost Technology, Inc., a Seattle-based company that brings artificial intelligence, machine learning, and data analytics to sport.
Abdul-Hamid brings a unique blend of technology expertise and competitive athletic experience at the highest levels. He is a former professional basketball player who competed on two Final Four teams for the Bruins. Following UCLA, Abdul-Hamid played professional basketball in Europe — in Serbia, Slovenia, France, and Germany.
He earned a Master’s in International Policy from Stanford University, and a Bachelor of Arts with Honors in Global Studies and Communication Studies from UCLA. Mustafa previously founded My90, a transparency and accountability software company for public safety agencies and communities. He also serves as lecturer at the University of Washington’s iSchool teaching product design.
Sports Resources
Discover the Hype
Video
The Arria X Boost Difference
Brochure
Boost Scouting Demo
Video
Be Authentic
“We tell stories. By combining Arria NLG + Boost technologies we are able to deploy data-driven stories from any structured data source across any channel with extreme personalization and limitless scale. This is a game-changer for anyone tracking the game.”
— Mustafa Abdul-Hamid, CEO, Boost
AI + NLG
Discover AI + NLG for your favorite team
- Select the sport
- Choose end-user attributes
- Personalize any type of narrative
- Continuously edit and control the unique voice
An Overview of NLG Studio
Creating Custom Variables
Studio Runner
