Arria NLG for
NEWS AND MEDIA
Top Use Cases
- Localized Journalism
- Personalized Product Descriptions
- Targeted Advertising Content
- Personalized Emails
- Social Media Content
- SEO Content
- Personalized Customer Communication
NLG and the Age of Bionic Journalism
Bionic journalism enables newsrooms to do the impossible: scale their expertise and produce high-volumes of data-driven news stories expertly and accurately written for local audiences. There’s no limit to how granularized stories can be so long as there’s data to drive them, and a reason to capture the interest of readers in small communities. Arria NLG can reduce the workload of journalists, allowing them to stay creative, curious, and rigorous, giving them currency to spend more time producing substantive reporting… and as the Fourth Estate, that’s good for everyone.
NLG and the Age of Bionic Journalism
“Our ambition is to run an agency-like model where we produce content for people or for newsrooms. We use Arria’s Natural Language Generation (NLG) to produce copy and then send it to multiple newsrooms in a ready-to-use way. We started on the basis of making NLG a tool for journalists, not for developers: so that a journalist like myself can use it at their desktop.”
The world’s most advanced configurable, self-use NLG authoring platform
Arria NLG Studio transforms structured data into natural language. Through algorithms and modeling, it replicates the human process of expertly analyzing and communicating data insights—dynamically turning data into written or spoken narrative—at machine speed and on a massive scale. The ability to access key information in near real-time, communicated as if written by your company’s top experts — at an NLG writing-speed — is truly astonishing.