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Arria partners with sports analytics leader, Boost Sport AI to empower and ignite media, sports betting and e-commerce with AI and data-driven natural-language content

By Arria NLG Team | May 26, 2021

No-code platform lets content creators build and deploy highly personalized, authentic sports experiences with limitless scale; partnership combines the data storytelling expertise of leading natural language provider with deep understanding of sport of former Nike executive, NBA analytics director and professional athlete.

MORRISTOWN, N.J. and SEATTLE, May 25, 2021 /PRNewswire/ — Arria NLG, a leading provider of Natural Language Generation (NLG) technology, today announced a strategic alliance with Boost Sport AI to power digital storytelling across sports media, sports betting, and e-commerce.

The two companies are launching a no-code AI platform that allows content creators to build and deploy authentic sports stories with extreme personalization and limitless scale.

“When it comes to fan engagement in sport, there’s been a trend away from authenticity that views the fan only as a consumer,” said Mustafa Abdul-Hamid, CEO of Boost. “But people want to feel the raw emotion of sport. Whether someone is watching a game, purchasing sneakers, or searching for college basketball lines while placing a bet, we want to provide them with the experience of having their favorite coach or athlete right alongside them. This is how we differentiate ourselves in the market on personalization.”

“Sport is the universal language around the world today, and continues to challenge, inspire and unify us unlike anything else,” said Sharon Daniels, CEO of Arria. “Bringing human language to digital sport through this new platform for content creators will make this experience even more dynamic.”


LEARN MORE > Arria x Boost Platform