Blog & News

CMSWire: Natural Language Generation Accelerates Content Marketing

By Arria NLG Team | August 23, 2018

CMSWire published an article discussing the strengths of Natural Language Generation in content marketing. According to CMSWire, NLG can help marketers in a variety of ways including:

  • Auto-generate editorial text without the need for additional human resources, helping marketing teams operate more efficiently.
  • Create content variations for unlimited personas for highly personalized digital experiences.
  • Reduce the time spent creating large quantities of content down to mere seconds, delivering economies of scale and faster time to value.

Organizations with structured data from one or more sources and repetitive production patterns (based on schedule or user request) represent a typical use case for natural language generation. If you are struggling with the need to generate large volumes of text with routine frequency, this may be the solution you are looking for.

Gartner estimates that “by 2020, natural-language generation and artificial intelligence will be a standard feature of 90 percent of modern BI platforms.”

Arria is uniquely positioned to help this growing industry with its Studio for BI plugins and underlying NLG technologies.