{"id":226,"date":"2021-11-30T11:49:04","date_gmt":"2021-11-30T16:49:04","guid":{"rendered":"https:\/\/arriablog22.wpengine.com\/how-nlg-microstrategy-delivers-deeper-data-understanding\/"},"modified":"2022-03-31T16:32:31","modified_gmt":"2022-03-31T20:32:31","slug":"how-nlg-microstrategy-delivers-deeper-data-understanding","status":"publish","type":"post","link":"https:\/\/www.arria.com\/blog\/how-nlg-microstrategy-delivers-deeper-data-understanding\/","title":{"rendered":"How NLG + MicroStrategy Delivers Deeper Data Understanding"},"content":{"rendered":"<p><strong><span data-contrast=\"auto\">What is NLG?<\/span><\/strong><span>&nbsp;<br \/>\n<\/span><span>&nbsp;<br \/>\n<\/span><span data-contrast=\"auto\">NLG, or Natural Language Generation, is a subset of Artificial Intelligence (AI) that can analyze structured data and then explain what it means in natural language. NLG unearths insights from your entire set of data, often revealing information not illustrated in dashboard visuals. It is a very deterministic type of technology in that it digs deep into your data and explains exactly what you are looking for, or, delivers information you may not have been looking for that is mission critical. NLG models are shaped so that the information pulled from your data is not simply a mass of information, but the specific information you need or the important information you didn\u2019t know you need.<\/span><span>&nbsp;<br \/>\n<\/span><span>&nbsp;<br \/>\n<\/span><span data-contrast=\"auto\">Arria NLG replicates the human process of expertly analyzing and communicating data insights, but far faster and more accurately than a human analyst can. The insights generated by Arria are not only instantaneous, but absent of human error or bias.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><!--more--><\/p>\n<p><strong><span data-contrast=\"auto\">Augmented Analytics&nbsp;<\/span><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">Augmented analytics takes all the AI tools that are out there, like ML (Machine Learning), NLG, NLP (Natural Language Processing), and NLU (Natural Language Understanding), and allows you to leverage those abilities to get insights. Companies are looking to use these technologies to provide insights across their enterprise. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">The&nbsp;sheer&nbsp;volume<\/span><span>&nbsp;<\/span><span data-contrast=\"auto\">of&nbsp;data companies&nbsp;are&nbsp;forced to deal with is overwhelming, so any tool to decrease the time to actionable insights is incredibly&nbsp;valuable.<\/span><\/p>\n<p><strong><span data-contrast=\"auto\">Data Literacy<\/span><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">Data literacy is the ability to read, write, and communicate data in context.&nbsp;Gartner predicts that by 2023, data literacy will become an explicit and necessary driver of business value,&nbsp;demonstrated&nbsp;by its formal inclusion in over 80 percent of data analytics strategy.<\/span><span>&nbsp;<br \/>\n<\/span><span>&nbsp;<br \/>\n<\/span><span data-contrast=\"auto\">Because data literacy is often not the primary competency an organization hires for, anything that can simplify the ability to understand complex data to make better decisions more quickly has incredible value.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><strong><span data-contrast=\"auto\">MicroStrategy Dashboards + NLG<\/span><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">NLG&nbsp;provides&nbsp;data literacy to the MicroStrategy dossier&nbsp;user. Data analysts and very experienced dossier users have been able to go into the dossier and get immediate understanding, but for many&nbsp;organizations that is only 20 percent of the workforce. NLG adds the narrative to make the dossier more understandable and more&nbsp;standalone,&nbsp;so you do not need an analyst to explain it to you, democratizing information across an organization.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">If NLG is delivering the story of the data, and combines that with the MicroStrategy dossier, it is the&nbsp;optimal&nbsp;formula for self-service data analytics.&nbsp;<\/span><strong><span data-contrast=\"auto\">NLG brings us closer to a world where everyone is interacting within the MicroStrategy dossier and not having to rely on exporting dashboard screenshots to PowerPoint. <\/span><\/strong><span data-contrast=\"auto\">NLG allows you to run smart presentations within the MicroStrategy dossier, without all the extra work&nbsp;of&nbsp;manually&nbsp;writing<\/span><span>&nbsp;<\/span><span data-contrast=\"auto\">the story and&nbsp;creating a presentation.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">{{cta(&#8216;b70d45c4-a8be-497a-99cd-497a929050a8&#8217;)}}<br \/>\n<\/span><\/p>\n<p><strong><span data-contrast=\"auto\"><br \/>\nThe Value Proposition of MicroStrategy + NLG<\/span><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">Arria NLG integrated with MicroStrategy&nbsp;eliminates&nbsp;the need for dossier users to&nbsp;go through their dossier, picking out key data points, and then writing about them. That is not speed to information. NLG can quickly generate intelligent narratives, which gives your analysts their time back so they can work on&nbsp;high-value tasks, the work they&nbsp;actually prefer&nbsp;doing.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">NLG also brings the ability to scale. As you filter through the dossier<\/span><span>,<\/span><span data-contrast=\"auto\"> there are countless possible narratives, which the human does not have the ability to write. As you click through the dossier, the narrative dynamically changes to meet your needs.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><strong><span data-contrast=\"auto\">What Makes Arria NLG&nbsp;Superior<\/span><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">We take structured data,&nbsp;send it into Arria NLG, where the data is processed, and we send back narratives. It is built on flexible architecture, it is&nbsp;RESTful API<\/span><span>&#8211;<\/span><span data-contrast=\"auto\">based, so it can integrate with&nbsp;just about any&nbsp;tool out there. This architecture allows an organization to have NLG everywhere.&nbsp;With Arria, you can&nbsp;deploy in a public or private cloud,&nbsp;or you can host the system yourself.&nbsp;<\/span><span>&nbsp;<br \/>\n<\/span><span>&nbsp;<br \/>\n<\/span><span data-contrast=\"auto\">We never store or look at your data. Arria NLG processes data, but never stores it.<\/span><\/p>\n<p><strong><span data-contrast=\"auto\">Who is&nbsp;Arria<\/span><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">We are&nbsp;recognized&nbsp;by Gartner as a&nbsp;global leader in Natural Language Generation (NLG). We have over 40&nbsp;patents. Our&nbsp;development and&nbsp;research center&nbsp;is&nbsp;in Aberdeen, Scotland, where our data scientists founded Arria, and we have offices all over the globe.<\/span><span>&nbsp;<br \/>\n<\/span><span>&nbsp;<br \/>\n<\/span><span data-contrast=\"auto\">Prof. Ehud R<\/span><span>i<\/span><span data-contrast=\"auto\">et<\/span><span data-contrast=\"auto\">er and Dr.&nbsp;Yaji&nbsp;Sripada&nbsp;are two of the leading figures internationally in the NLG space, and they mentor a&nbsp;group&nbsp;of PhDs at the University of Aberdeen.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">If you would like to learn more about how Arria can integrate with your MicroStrategy dossier and bring you actionable insights faster:<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">{{cta(&#8216;939901ea-6080-4e52-a518-11b3819b78ac&#8217;)}}<\/span><\/p>\n<p><span style=\"font-weight: bold;\">Our Expert Panel<\/span><br \/>\n<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<br \/>\n<\/span><strong><span data-contrast=\"none\"><img decoding=\"async\" unselectable=\"on\" alt=\"Photo-MarkMcKay\" src=\"https:\/\/f.hubspotusercontent30.net\/hubfs\/2047838\/undefined.jpeg\" loading=\"lazy\" style=\"float: left; margin: 1px 10px 1px 1px;\">Mark McKay, Life Sciences Account Executive&nbsp;at MicroStrategy<\/span><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">Mark helps leading biopharmaceutical companies make more intelligent use of their data assets to accelerate time to insight and remove obstacles to meaningful action. Prior to joining MicroStrategy, Mark worked for 20 years at&nbsp;Abbvie&nbsp;in sales, sales training, sales-management and commercial operations where he gained a profound appreciation for value of enabling business acumen for the ultimate benefit of patients.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><strong><span data-contrast=\"none\"><img decoding=\"async\" unselectable=\"on\" alt=\"Photo-KevinRooney\" src=\"https:\/\/f.hubspotusercontent30.net\/hubfs\/2047838\/undefined-1.jpeg\" loading=\"lazy\" style=\"float: left; margin: 0px 7px 0px 0px;\">Kevin Rooney, Senior Sales Engineer&nbsp;at MicroStrategy<\/span><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">In one way or another, Kevin has spent his whole career in data analytics. Most recently, he served as the Center of Excellence Lead for Data Visualization and continues to evangelize best practices for elegant Dossier design.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><strong><span data-contrast=\"none\"><img decoding=\"async\" unselectable=\"on\" alt=\"Cathy-Herbert\" src=\"https:\/\/f.hubspotusercontent30.net\/hubfs\/2047838\/undefined.png\" loading=\"lazy\" style=\"float: left;\">Cathy Herbert, SVP Customer &amp; Partner Success at Arria NLG<\/span><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">With a focus on customer and partner enablement, she leads the Global Pre-Sales organization. Her team engages with Partners and Customers to lead them through their Natural Language Generation journey.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">Prior to Arria, Cathy spent 20+ years serving in various roles within Dell EMC\u2019s Enterprise Content Division. Her journey began as the first field Sales Engineer for Documentum. From there, she had the pleasure of leading Sales Engineers within the&nbsp;field&nbsp;sales and partner organizations.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><strong><span data-contrast=\"none\"><img decoding=\"async\" unselectable=\"on\" alt=\"Brian-Zwahlen\" src=\"https:\/\/f.hubspotusercontent30.net\/hubfs\/2047838\/undefined-1.png\" loading=\"lazy\" style=\"float: left;\">Bryan Zwahlen, SVP Customer Success at Arria NLG<\/span><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">Success being the end goal, Bryan looks through the lens of the customer and partner to see what success looks like from their perspective. He helps to build and transform analytics solutions to better position the value customers achieve using NLG and drive productivity and revenue.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is NLG?&nbsp; &nbsp; NLG, or Natural Language Generation, is&#8230;<\/p>\n","protected":false},"author":8,"featured_media":1336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[11,7,19],"class_list":["post-226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-microstrategy","tag-nlg-application","tag-nlg-developer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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