{"id":225,"date":"2022-01-04T11:18:29","date_gmt":"2022-01-04T16:18:29","guid":{"rendered":"https:\/\/arriablog22.wpengine.com\/why-nlg-is-the-tech-your-business-needs-now\/"},"modified":"2022-03-31T16:31:38","modified_gmt":"2022-03-31T20:31:38","slug":"why-nlg-is-the-tech-your-business-needs-now","status":"publish","type":"post","link":"https:\/\/www.arria.com\/blog\/why-nlg-is-the-tech-your-business-needs-now\/","title":{"rendered":"Why NLG is the Tech Your Business Needs Now"},"content":{"rendered":"<p><span data-contrast=\"auto\">Natural Language Generation (NLG) is a form of Artificial Intelligence (AI) that analyzes structured data and then translates it into&nbsp;plain&nbsp;language that is&nbsp;natural-sounding and&nbsp;easy to understand. On the surface,&nbsp;NLG is&nbsp;a&nbsp;simple&nbsp;concept: it gives&nbsp;your data&nbsp;the ability to&nbsp;speak&nbsp;to you about what is happening within your organization.&nbsp;It&nbsp;briefs&nbsp;you&nbsp;on&nbsp;what you need to know to make important&nbsp;decisions and&nbsp;gives you instant insights&nbsp;using&nbsp;humans\u2019 favorite way to&nbsp;communicate:&nbsp;storytelling.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><!--more--><\/p>\n<h2><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><span><strong>How NLG Impacts an&nbsp;<\/strong><\/span><span><strong>Organization<\/strong><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h2>\n<p><span data-contrast=\"none\">Natural Language Generation is transformative across an organization. It gives digital finance faster access to data insights to drive better-informed decisions.&nbsp;NLG enables pharma companies to&nbsp;generate&nbsp;clinical study reports in record time&nbsp;and get drugs to market faster.&nbsp;It allows marketing departments to stay ahead of buyer trends&nbsp;and understand what advertising and content is working.&nbsp;NLG makes decision&nbsp;makers in any organization data literate and frees them from having to rely on&nbsp;busy&nbsp;analysts&nbsp;who are spread too thin.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">Across all&nbsp;industries, the goal is the same:&nbsp;people&nbsp;need to understand what&nbsp;is&nbsp;happening in&nbsp;their&nbsp;data faster&nbsp;to&nbsp;act&nbsp;on it in an intelligent, accelerated&nbsp;way.&nbsp;To be effective in their work and&nbsp;strategic in their direction, people need the most up-to-date information&nbsp;even as the situation is constantly changing.&nbsp;NLG keeps decision makers aware<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<h2><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><span><strong>NLG Liberates and Increases Efficiencies<\/strong><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h2>\n<p><span data-contrast=\"none\">NLG frees analysts and the most experienced employees from the mundane manual work that can be done with&nbsp;automation and&nbsp;allows them to do the work they want to do. The current&nbsp;job&nbsp;market has left most businesses struggling to find&nbsp;skilled&nbsp;employees;&nbsp;NLG allows your most valuable employees&nbsp;to do the most important work by freeing them from laborious tasks like combing through data&nbsp;or explaining the key takeaways from a dashboard\u2019s charts.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<blockquote><p><i><span data-contrast=\"none\">\u201c85% of manual work has been eradicated now because of how rich this commentary is.\u201d ~Director, Top 5 pharmaceutical&nbsp;company<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p><\/blockquote>\n<h2><span><strong>NLG Produces&nbsp;<\/strong><\/span><strong><span data-contrast=\"none\">Narratives<\/span><\/strong><span><strong>&nbsp;at Scale<\/strong><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h2>\n<p><span data-contrast=\"none\">In every case where there is a massive amount of&nbsp;data that needs to be interpreted&nbsp;and acted&nbsp;on,&nbsp;NLG&nbsp;is&nbsp;a game-changer. If&nbsp;the people across&nbsp;your organization&nbsp;could&nbsp;benefit&nbsp;from up-to-the-minute information&nbsp;that is easy to understand,&nbsp;NLG can instantly provide it.&nbsp;If your organization regularly puts out a large quantity of data-driven reporting \u2014 whether&nbsp;it is&nbsp;fund commentary,&nbsp;regulatory reporting,&nbsp;sports summaries, or&nbsp;product descriptions for e-commerce&nbsp;\u2014&nbsp;NLG makes it&nbsp;exponentially&nbsp;faster and easier.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<h2><span><strong>NLG Increases Accuracy<\/strong><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h2>\n<p><span data-contrast=\"none\">As Alexander Pope said, to err is human.&nbsp;Even the most brilliant, careful human is bound to make a mistake when analyzing data&nbsp;and writing about it.&nbsp;NLG&nbsp;does not&nbsp;make mistakes because it uses&nbsp;algorithms, ensuring 100 percent&nbsp;accuracy and bias-free&nbsp;reporting&nbsp;in the narratives it produces. NLG&nbsp;eliminates&nbsp;points of failure.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p>If you&#8217;d like to learn more about how Natural Language Generation can impact your business, <a href=\"https:\/\/share.hsforms.com\/1lccBNxYQRn6XdEsbOh2ZbA17w4e?__hstc=2604911.74062280f3a326e7d5e2d0aff39ccc22.1641263235876.1641263235876.1641263235876.1&amp;__hssc=2604911.3.1641263235876&amp;__hsfp=1853336022\" rel=\"noopener\" target=\"_blank\">sign up for our blog updates<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Natural Language Generation (NLG) is a form of Artificial Intelligence&#8230;<\/p>\n","protected":false},"author":8,"featured_media":1332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[17,18],"class_list":["post-225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-arria-nlg","tag-nlg-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why NLG is the Tech Your Business Needs Now - NLG Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arria.com\/blog\/why-nlg-is-the-tech-your-business-needs-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why NLG is the Tech Your Business Needs Now - NLG Blog\" \/>\n<meta property=\"og:description\" content=\"Natural Language Generation (NLG) is a form of Artificial Intelligence...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arria.com\/blog\/why-nlg-is-the-tech-your-business-needs-now\/\" \/>\n<meta property=\"og:site_name\" content=\"NLG Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-04T16:18:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-31T20:31:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.arria.com\/blog\/wp-content\/uploads\/sites\/3\/2022\/03\/Blog-Image-09-Why-NLG-is-the-Tech-Your-Business-Needs-Now.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Amy McCloskey Tobin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy McCloskey Tobin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/why-nlg-is-the-tech-your-business-needs-now\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/why-nlg-is-the-tech-your-business-needs-now\\\/\"},\"author\":{\"name\":\"Amy McCloskey Tobin\",\"@id\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/#\\\/schema\\\/person\\\/dede26505f3eb8809d579c2b1cb9d070\"},\"headline\":\"Why NLG is the Tech Your Business Needs Now\",\"datePublished\":\"2022-01-04T16:18:29+00:00\",\"dateModified\":\"2022-03-31T20:31:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/why-nlg-is-the-tech-your-business-needs-now\\\/\"},\"wordCount\":597,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/why-nlg-is-the-tech-your-business-needs-now\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/03\\\/Blog-Image-09-Why-NLG-is-the-Tech-Your-Business-Needs-Now.png\",\"keywords\":[\"Arria NLG\",\"NLG Technology\"],\"articleSection\":[\"NLG Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.arria.com\\\/blog\\\/why-nlg-is-the-tech-your-business-needs-now\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/why-nlg-is-the-tech-your-business-needs-now\\\/\",\"url\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/why-nlg-is-the-tech-your-business-needs-now\\\/\",\"name\":\"Why NLG is the Tech Your Business Needs Now - NLG Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/why-nlg-is-the-tech-your-business-needs-now\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/why-nlg-is-the-tech-your-business-needs-now\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/03\\\/Blog-Image-09-Why-NLG-is-the-Tech-Your-Business-Needs-Now.png\",\"datePublished\":\"2022-01-04T16:18:29+00:00\",\"dateModified\":\"2022-03-31T20:31:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/why-nlg-is-the-tech-your-business-needs-now\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.arria.com\\\/blog\\\/why-nlg-is-the-tech-your-business-needs-now\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/why-nlg-is-the-tech-your-business-needs-now\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/03\\\/Blog-Image-09-Why-NLG-is-the-Tech-Your-Business-Needs-Now.png\",\"contentUrl\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/03\\\/Blog-Image-09-Why-NLG-is-the-Tech-Your-Business-Needs-Now.png\",\"width\":1900,\"height\":800,\"caption\":\"Blog Image - 09 Why NLG is the Tech Your Business Needs Now\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/why-nlg-is-the-tech-your-business-needs-now\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why NLG is the Tech Your Business Needs Now\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/\",\"name\":\"NLG Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/#organization\",\"name\":\"NLG Blog\",\"url\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/03\\\/arria_logo_125x30.png\",\"contentUrl\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/03\\\/arria_logo_125x30.png\",\"width\":125,\"height\":30,\"caption\":\"NLG Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/#\\\/schema\\\/person\\\/dede26505f3eb8809d579c2b1cb9d070\",\"name\":\"Amy McCloskey Tobin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/74761a83958dfd595139796d30afe6714f3cd36eee12939ea2d898360351288f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/74761a83958dfd595139796d30afe6714f3cd36eee12939ea2d898360351288f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/74761a83958dfd595139796d30afe6714f3cd36eee12939ea2d898360351288f?s=96&d=mm&r=g\",\"caption\":\"Amy McCloskey Tobin\"},\"url\":\"https:\\\/\\\/www.arria.com\\\/blog\\\/author\\\/amy-mccloskey-tobin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why NLG is the Tech Your Business Needs Now - NLG Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.arria.com\/blog\/why-nlg-is-the-tech-your-business-needs-now\/","og_locale":"en_US","og_type":"article","og_title":"Why NLG is the Tech Your Business Needs Now - NLG Blog","og_description":"Natural Language Generation (NLG) is a form of Artificial Intelligence...","og_url":"https:\/\/www.arria.com\/blog\/why-nlg-is-the-tech-your-business-needs-now\/","og_site_name":"NLG Blog","article_published_time":"2022-01-04T16:18:29+00:00","article_modified_time":"2022-03-31T20:31:38+00:00","og_image":[{"width":1900,"height":800,"url":"https:\/\/www.arria.com\/blog\/wp-content\/uploads\/sites\/3\/2022\/03\/Blog-Image-09-Why-NLG-is-the-Tech-Your-Business-Needs-Now.png","type":"image\/png"}],"author":"Amy McCloskey Tobin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Amy McCloskey Tobin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.arria.com\/blog\/why-nlg-is-the-tech-your-business-needs-now\/#article","isPartOf":{"@id":"https:\/\/www.arria.com\/blog\/why-nlg-is-the-tech-your-business-needs-now\/"},"author":{"name":"Amy McCloskey Tobin","@id":"https:\/\/www.arria.com\/blog\/#\/schema\/person\/dede26505f3eb8809d579c2b1cb9d070"},"headline":"Why NLG is the Tech Your Business Needs Now","datePublished":"2022-01-04T16:18:29+00:00","dateModified":"2022-03-31T20:31:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.arria.com\/blog\/why-nlg-is-the-tech-your-business-needs-now\/"},"wordCount":597,"commentCount":1,"publisher":{"@id":"https:\/\/www.arria.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.arria.com\/blog\/why-nlg-is-the-tech-your-business-needs-now\/#primaryimage"},"thumbnailUrl":"https:\/\/www.arria.com\/blog\/wp-content\/uploads\/sites\/3\/2022\/03\/Blog-Image-09-Why-NLG-is-the-Tech-Your-Business-Needs-Now.png","keywords":["Arria NLG","NLG Technology"],"articleSection":["NLG Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.arria.com\/blog\/why-nlg-is-the-tech-your-business-needs-now\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.arria.com\/blog\/why-nlg-is-the-tech-your-business-needs-now\/","url":"https:\/\/www.arria.com\/blog\/why-nlg-is-the-tech-your-business-needs-now\/","name":"Why NLG is the Tech Your Business Needs Now - NLG Blog","isPartOf":{"@id":"https:\/\/www.arria.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.arria.com\/blog\/why-nlg-is-the-tech-your-business-needs-now\/#primaryimage"},"image":{"@id":"https:\/\/www.arria.com\/blog\/why-nlg-is-the-tech-your-business-needs-now\/#primaryimage"},"thumbnailUrl":"https:\/\/www.arria.com\/blog\/wp-content\/uploads\/sites\/3\/2022\/03\/Blog-Image-09-Why-NLG-is-the-Tech-Your-Business-Needs-Now.png","datePublished":"2022-01-04T16:18:29+00:00","dateModified":"2022-03-31T20:31:38+00:00","breadcrumb":{"@id":"https:\/\/www.arria.com\/blog\/why-nlg-is-the-tech-your-business-needs-now\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.arria.com\/blog\/why-nlg-is-the-tech-your-business-needs-now\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arria.com\/blog\/why-nlg-is-the-tech-your-business-needs-now\/#primaryimage","url":"https:\/\/www.arria.com\/blog\/wp-content\/uploads\/sites\/3\/2022\/03\/Blog-Image-09-Why-NLG-is-the-Tech-Your-Business-Needs-Now.png","contentUrl":"https:\/\/www.arria.com\/blog\/wp-content\/uploads\/sites\/3\/2022\/03\/Blog-Image-09-Why-NLG-is-the-Tech-Your-Business-Needs-Now.png","width":1900,"height":800,"caption":"Blog Image - 09 Why NLG is the Tech Your Business Needs Now"},{"@type":"BreadcrumbList","@id":"https:\/\/www.arria.com\/blog\/why-nlg-is-the-tech-your-business-needs-now\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.arria.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why NLG is the Tech Your Business Needs Now"}]},{"@type":"WebSite","@id":"https:\/\/www.arria.com\/blog\/#website","url":"https:\/\/www.arria.com\/blog\/","name":"NLG Blog","description":"","publisher":{"@id":"https:\/\/www.arria.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.arria.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.arria.com\/blog\/#organization","name":"NLG Blog","url":"https:\/\/www.arria.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arria.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.arria.com\/blog\/wp-content\/uploads\/sites\/3\/2022\/03\/arria_logo_125x30.png","contentUrl":"https:\/\/www.arria.com\/blog\/wp-content\/uploads\/sites\/3\/2022\/03\/arria_logo_125x30.png","width":125,"height":30,"caption":"NLG Blog"},"image":{"@id":"https:\/\/www.arria.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.arria.com\/blog\/#\/schema\/person\/dede26505f3eb8809d579c2b1cb9d070","name":"Amy McCloskey Tobin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/74761a83958dfd595139796d30afe6714f3cd36eee12939ea2d898360351288f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/74761a83958dfd595139796d30afe6714f3cd36eee12939ea2d898360351288f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/74761a83958dfd595139796d30afe6714f3cd36eee12939ea2d898360351288f?s=96&d=mm&r=g","caption":"Amy McCloskey Tobin"},"url":"https:\/\/www.arria.com\/blog\/author\/amy-mccloskey-tobin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.arria.com\/blog\/wp-json\/wp\/v2\/posts\/225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arria.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arria.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arria.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arria.com\/blog\/wp-json\/wp\/v2\/comments?post=225"}],"version-history":[{"count":0,"href":"https:\/\/www.arria.com\/blog\/wp-json\/wp\/v2\/posts\/225\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.arria.com\/blog\/wp-json\/wp\/v2\/media\/1332"}],"wp:attachment":[{"href":"https:\/\/www.arria.com\/blog\/wp-json\/wp\/v2\/media?parent=225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arria.com\/blog\/wp-json\/wp\/v2\/categories?post=225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arria.com\/blog\/wp-json\/wp\/v2\/tags?post=225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}